Lip concern visual
01
Dry-looking texture
When lips are not prepped, color can emphasize flakes and fine lip lines.
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Matte Brown Lipstick, Suitable for All Skin Types
Matte Brown Lipstick, Suitable for All Skin Types
THE VELVET MATTE EDIT
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Soft-matte beauty.
Everyday confidence.
Rich-looking nude color, a beautifully blurred finish, and a water-resistant look made for everyday moments.
VELVET MATTE
WATER-RESISTANT
BUILDABLE COLOR
01Water-resistant finish
Designed to help your lip color resist everyday contact with water. Touch-ups may still be needed after meals or drinks.
02Soft-focus velvet matte
A low-shine, diffused look that brings out the shape of your lips without a glossy finish.
03Color you can build
Swipe on a thin layer for a softer nude lip, or add another light pass for a more defined look.
SIX NUDE SHADES · YOUR FINISH, YOUR WAY
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Matte Brown Lipstick, Suitable for All Skin Types
Regular price
$35.99
Regular price
$35.99
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Does your lipstick do this?
Dry-looking texture, streaks, and uneven edges can make even a beautiful shade difficult to wear. Here are four common frustrations to look out for.
Does your lipstick do this?
Dry-looking texture, uneven coverage, and undefined edges can make your favorite lip color feel less effortless. Explore four common lipstick frustrations.
Select a concern to view its corresponding example.
One swipe. A softer, more defined look.
Drag the white line to compare bare lips with the velvet-matte result. Discover how nude color creates a more even-looking lip tone, a cleaner outline, and a smooth, soft-focus finish.
See what changes.
01More even-looking nude color
02A more defined lip outline
03A blurred, low-shine finish
WATER-RESISTANT FINISH
Matte color.
Matte color.
Made to stay.
WATER-RESISTANT / MATTE
Water-resistant color with a soft velvet-matte finish made for everyday wear.
01 / WATER-RESISTANT
Helps color hold through everyday splashes.
Designed to resist water while keeping your lip color looking fresh and defined.
02 / VELVET MATTE
Soft, blurred, beautifully matte.
A low-shine velvet finish gives the lips a smooth, softly diffused look without the glossy effect.
Six shades. Your perfect nude moment.
Discover six velvet-matte lip colors, from soft rose to deep cocoa. Explore the complete collection in a beautifully simple shade gallery.
#01
An earthy brown-nude with a warm terracotta undertone.
Three steps to a beautiful matte lip.
Define your shape, build smooth color, and blend for a soft velvet finish.
Outline
Use the applicator tip to trace your cupid's bow, then follow your natural lip line with short, precise strokes.
Fill
Glide color across the upper and lower lips in even strokes. Add a thin second layer only where you want more coverage.
Press & Blend
Gently press your lips together to distribute the color, then soften any harsh edges for an effortless velvet-matte look.
Why settle for ordinary lipstick?
Compare the smooth, softly blurred color of our Velvet Matte Lipstick with the shinier, less refined look of a typical glossy formula.
THE VELVET MATTE DIFFERENCE
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Our Velvet Matte Lipstick
Soft-focus color. A more polished lip look.
VELVET-SOFT LOOK
Give nude lips a richer, more even-looking finish. The velvety matte effect softens the appearance of shine, helping the color look smooth and beautifully defined.
- Soft-focus finishA refined matte look without an overly glossy surface.
- Even-looking nude colorCreates a smoother, more consistent appearance.
- Defined lip shapeIdeal for a neatly outlined, polished lip look.
THE ORDINARY ALTERNATIVE
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Typical Glossy Lipstick
More shine. Less of that blurred-matte effect.
REFLECTIVE LOOK
A traditional glossy finish catches more light and puts surface shine in the spotlight. It does not create the same soft, blurred look as a velvet-matte finish.
- More visible shineReflective highlights can draw attention to lip texture.
- Less soft-focus effectThe finish looks glossier rather than softly blurred.
- Different overall aestheticLess suited to a deliberately velvety nude-lip look.
Real-life lip looks, up close.
See how different nude shades photograph in everyday looks, natural light, and close-up details.
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SHADE #01
DAYLIGHT CHECK ☀️
A closer look at the warm nude shade in natural light. No studio glow needed.
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SHADE #02
EVERYDAY LOOK ✨
Soft color, simple makeup, and an easy everyday vibe.
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SHADE #05
UP CLOSE 👀
A detail shot that makes it easier to see the color and matte finish.
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SHADE #06
DEEP NUDE MOMENT 🤎
A deeper nude lip that brings a little extra definition to the look.
Your lipstick questions, answered.
From finding your perfect nude shade to creating a smoother-looking matte finish, here's what to know before your first swipe.
Will this lipstick make my lips look dry or emphasize fine lines?
A velvet-matte finish has less shine than a gloss, so natural lip texture may be more visible. For a smoother-looking result, gently exfoliate only when needed, moisturize first, and blot away excess balm before applying a thin layer.
Is this lipstick transfer-proof or kiss-proof?
A matte appearance does not automatically mean transfer-proof wear. Some color may transfer onto cups, masks, or clothing, especially after eating or drinking. Blot gently and reapply when needed.
How do I choose the right nude shade for my skin tone?
Start with your undertone and the depth of your natural lip color. Warmer complexions may prefer peachy or brown-leaning nudes, while cooler complexions may prefer rosy tones. Compare all six shade photos in natural light, as the final color can look different on your lips.
Will the color look exactly like the photos?
Not always. Screen settings, lighting, skin undertone, and natural lip pigmentation can change how a shade appears. For the most useful comparison, look for unfiltered lip swatches on someone with a similar natural lip tone to yours.
Is the finish completely flat, or does it have some shine?
This lipstick is designed to create a soft velvet-matte look with minimal visible shine, rather than a glossy or wet-look finish. The appearance can vary depending on how much product you apply and whether you wear lip balm underneath.
Can I wear it on dry or chapped lips?
Matte color may catch on flaky areas, so lip preparation makes a difference. Avoid applying over cracked or irritated skin. Use a gentle lip moisturizer, let it absorb, then apply a light layer once your lips feel comfortable.
How do I keep the edges neat and prevent uneven color?
Apply to clean, dry lips. Define your cupid's bow and outer lip line first, then fill in the center using short, controlled strokes. Press your lips together lightly and add a second thin layer only where coverage looks uneven.
How do I remove it at the end of the day?
Use a gentle makeup remover suitable for lips. Hold a soaked cotton pad against the color briefly, then wipe without harsh scrubbing. Rinse if directed by the remover and finish with lip balm.